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Our work is focused around 6 ambitious goals with people at the center

WWF’s work has evolved from saving species and landscapes to addressing the larger global threats and forces that impact them. Recognizing that the problems facing our planet are increasingly more complex and urgent, we have refined the way in which we work around an ambitious new strategy. Our new strategy puts people at the center and organizes our work around six key areas: forests, marine, freshwater, wildlife, food and climate. By linking these six areas in an integrated approach, we can better leverage our unique assets and direct all our resources to protecting vulnerable places, species and communities worldwide.

People are at the center of our work because together we can change the trajectory of the threats to nature, and help ensure nature’s ability to provide—for the sake of every living thing, including ourselves.

Photo courtesy of WWF

We work globally, with every sector, at every level

To accomplish our ambitious goals, we work to educate and influence people into making sustainable choices and decisions, including those who work in business and make decisions around the use of natural resources, and those who work in government and set policy that impacts nature.

We work globally at every level—in the field and in the local community, from the halls of government to the global marketplace. One of WWF’s strengths is our ability to engage stakeholders—in business, civil society, and academia—in partnerships to devise innovative solutions to the issues that challenge us.

Working together with 1.1 million supporters , WWF’s partners, projects and experts are making a difference in creating a healthy future for our planet.


From polar bears in the Arctic to marine turtles off the coast of Africa, our planet’s diversity of life is at risk from climate change. This unnatural shift is causing an alarming amount of harm to animals, habitats and livelihoods around the world. Join us in our efforts to halt deforestation, help nature and people adapt to a warmer world, and ensure the sustainability of your business.


Around the world, local communities and indigenous peoples are key stewards of the natural places WWF works to conserve. They depend on forests, fisheries and wildlife for their ways of life. Over generations, many have developed knowledge and practices to sustainably use and protect natural resources. Yet local people face growing challenges to their ability to be good stewards. Join us in strengthening communities’ ability to conserve the natural resources they depend upon.

Photo courtesy of WWF


Saving wildlife is at the core of WWF’s mission. Why? Healthy wildlife populations mean ecosystems thrive. By combating threats like poaching, habitat loss and overuse of natural resources, WWF creates a better future for wildlife every day. We have helped bring back the Amur tiger and black rhinos from the edge of extinction. Join us in giving isolated and dwindling populations of other endangered species a second chance.


Oceans contain the greatest diversity of life on Earth and supply fish and other seafood, which serve as a major source of protein for billions of people. Overexploitation of fish and other resources, destructive fishing, unregulated development, pollution and climate change are altering oceans in numerous ways. Join us in our efforts to protect the world’s oceans and the variety of species and communities that depend on them.


Forests are vital to life on Earth—purifying the air we breathe, filtering the water we drink, preventing erosion, and acting as an important buffer against climate change. They also provide habitat for a vast array of plants and animals. Despite the key role forests play, we continue to lose forests at an alarming rate. Join us in conserving the world’s forests and the well-being of the species and communities that depend on the forest for their survival.


Fresh water is vital to life and yet it is a finite resource. Of all the water on Earth, just 3% is fresh water. Although critical to nature and healthy communities, fresh water is threatened by a myriad of forces. Join with WWF in our efforts to improve water quality, increase water efficiency and stewardship and protect iconic fresh water sources to ensure enough clean water exists to provide a healthy future for wildlife, people, and industry.


How and where we produce food is one of the most important conservation issues of the 21st century. The challenge of sustaining life on an increasingly crowded planet of more than 7 billion people grows more complicated every day. By the year 2050, our planet will be home to another 2 billion people. We need to freeze the footprint of food. Join with WWF to find solutions to produce enough food for all and still maintain a living planet.

Ways to Support WWF

You can have an extraordinary, positive impact on our natural world. When you help WWF protect species, you contribute to a thriving, healthy planet. However you choose to support WWF, we are deeply grateful.

This information can be found on the website and is the work of www.worldwildlife.org/initiatives

Please visit their website to see how you can donate and help